Vijaya Raksha: A movement for Respecting women on Navaratri

Students of Amrita University are using this year’s Navaratri festival to launch an initiative designed to make respect for women‬ and girls‬ both cool and a matter of personal pride. Named as Vijaya Raksha, started with the blessings of Amma, the campaign aims to bring a social change through a religious festival. It is initiated by the Vedanta Club of Amrita University, Bangalore, India, to bring awareness throughout the country using Navaratri as a platform. Vijaya Raksha is also about educating the next generation and creating awareness in each one of us about the divinity of Motherhood.

The mythology and culture of this land is so intrinsically woven around women that every element of it reflects the divinity and power in her. But, just as a tiger’s beauty is its own enemy, a woman’s treasured characteristics like love, compassion and piety are mistaken as her weaknesses. She is mistaken for the weaker section of the society. The result is what we see today— abuse and oppression of women. We have to change this. We are by her; we are for her.

As the campaign’s founders declared, “People worship the Goddess in the temple for 9 days, but the same people abuse the walking goddesses on the street. We have to change this. This is possible only if we start seeing the goddess in every woman”. They call this the “Respect Women Challenge” and have called on both students and other males nationwide to take the challenge and invite their friends and family to do the same.

Looking at the pictures of Vijayaraksha, Amma, who is on her Europe Yatra, currently in Paris, seeing the students efforts and enthusiasm, commented that “for so long in history it was men who were the breadwinners and protectors and thus it is in their genes to think that they alone are the doers and the protectors, etc. And so a change will not happen overnight. But at least these young men are trying. And women should also acknowledge their efforts and acknowledge that they are genetically predisposed in this way and therefore when they make efforts it should be appreciated.”

You may recollect that during Amma’s sadhana leela, she used to run towards little girls and hug them seeing them as Divine Mother. In her deep anguish of separation from the Divine Mother she would sometimes cry and scream aloud. Eventually they, too, came to understand that she was crying to see Devi. During these uncontrollable outbursts, one of her younger sisters would stand before her, assuming the pose of Devi, wearing a sari and cascading hair. In great joy, she would run to embrace her. If she should notice any girl when she was in this mood, she would run to her enthralled. Embracing and kissing her, she saw only Devi in all.



How to do
A man/boy who pledges to take up the vow of Vijaya Raksha should approach a woman/girl whom they are not familiar with and tie a raksha (a red thread) around her wrist. Do this with an attitude of respect. Then touch her feet and thank her for her contribution to society and her role in protecting humanity. Motherhood is the greatest blessing God has given her. He should acknowledge seeing God in her and should seek her blessings. Respect her Motherhood. He should also make her aware of the reason behind this movement. Do it on all 9 days of Navaratri.

Vijaya Raksha slogans
|| स्त्री रक्षा सृष्टि रक्षा ||Stree Raksha Srusthi RakshaProtection of women is protection of Nature
|| देवी रक्षा धर्म रक्षा || Devi Raksha Dharma RakshaProtection of Devi is protection of Dharma
|| मात्रुरक्षा मानव रक्षा ||Matru Raksha Manava RakshaProtection of Mother is protection of Humanity
|| विजयरक्षा विश्वरक्षा ||Vijayaraksha VishwarakshaVijayaraksha is for the protection of the world

Learn more at,

amrita keerti

Muthukulam Sreedharan presented with 2015 Amrita Keerti Puraskar

27 September 2015, Amritapuri, Amritavarsham Amma’s 62 Birthday celebrations

Sri. Muthukulam Sreedharan was presented with this year’s Amrita Keerti Puraskarby the Honourable Governor of Kerala, former Chief Justice of India, Sri. P. Sathasivam on as part of Amma’s 62nd Birthday Celebrations.


Sri. Mutukulam Sreedharan has been immersed in Sanskrit his entire life. His first major work in Sanskrit, Nava Bharatam, was published with support from the Central Government in 1976. Since then, he has published many works in the language, such as Vidyadiraja Vijayam, Nayakabharanam, Asrupuja and Dharmasthaliyam.

He has also written many books and translated many works into Malayalam, including Sri Narayana Charitamritam, Sri Vidyadiraja Charitamritam and Pancha Mahakavyangal. He has written two books based on the teachings of Sri Mata Amritanandamayi Devi: Amritayanam and Amrita Gira.

Sri. Mutukulam Sreedharn he has been conferred with many awards including the Adi Kavi Puraskaram, the Tulasivana Puraskaram and the Kaviraja Puraskaram.

2015 Amritakeerthi Puraskar, award for cultural excellence, was presented to Mahakavi Sri. Muthukulam Sreedharan

independence day 2015

India’s Independence Day celebrations by AYUDH

15 August 2015

AYUDH Amritapuri performed the play ‘Bharat Mata Puja 2015’ in the main hall, while Amma was giving darshan. This night play was in connection with India’s Independent day celebrations. The play was based on the un-sung heroes of the freedom struggle. After the 40 minutes of play, the hall reverberated with the chants of ‘Vande Mataram’ and ‘Bharat Mata Ki Jai’.

One girl dressed as Bharat Mata, took the National tri-colour flag to Amma which she accepted and waved with such joy and innocence of a child.

The youths also made an India map with lamps. This celebration of ‘Unity in Diversity’ could create respect and love the hearts for the Motherland.

Earlier in the day AYUDH also conducted Amalabharatam, a city cleaning program in Vallikkavu town.

– Das






Homage to the ancestors – more than a thanks giving

14 August 2015, Amritapuri

A mass ceremony was conducted at Amritapuri this morning. Vavu Bali, as it is locally known, is a traditional ritual where oblations are offered to departed ancestors. The ceremony is performed on Amavasi (new moon) in the Hindu month of Karkidaka.


About 1500 devotees personally participated in this special Yagna, joined by thousands of others present at the ashram. Swami Turyamritananda lit the lamp to start the event, and various ceremonies were performed simultaneously in the Ashram’s Main Bhajan Hall and the Kali Temple, by Brahmacharis Tapasyamrita Chaitanya, Gurudas Chaitanya, and Shraddhamrita Chaitanya.

During the pujas, sweet rice was offered to all the departed souls, including forefathers and friends, as well as to animals and trees, along with the chanting of sacred mantras and prayers.

Step by step puja instructions were translated simultaneously into different international languages, allowing devotees from various parts of the world to participate.

After the conclusion of the ceremonies, the participants walked in a procession towards the shore to personally consign their offerings to the ocean. In this action, the fish in the ocean are also fed. Tharpanam, a ritualistic offering with water was also performed for the devatas (deities), rishis, and ancestors.

The ceremonies started at 7am and went on till around noon.



Later in the day, after the meditation session with Amma, one of the international devotees thanked all those who helped to conduct the Vavu Bali ceremony. In response Amma said, “We always have a thought of only getting, never of giving to others. We grew up because our parents have been giving to us. Now whatever we may give, we cannot repay for what they have given us. Through this ritual, we are showing our respect, out gratitude, towards our departed ancestors. Giving verbal thanks only remains as words, and doesn’t get translated into action. By partaking in this ritual, we are performing action – spending some time for others, spending some money for them, and chanting mantras. We therefore get purified, creating positive vibrations.

The people who have died might have taken a new birth or attained moksha. Even the remote villagers get their mail properly if the address is correct. You are even able to call him by dialing the correct mobile number. Or if the email id is correct, it will reach him wherever he is. Similarly, if your sankalpa is pure, when making offerings towards departed souls, the result will reach him/her even if he has taken another birth. In addition, we also get the benefit of the mantras and the good actions we do.

Actually, we have to show our gratitude to our parents when they are alive. This ritual is part of Sanatana Dharma, which believes in the rebirth. Whether you believe in this or not, whether they are reborn or not, we get a punya (merit) for the actions we do.


For each action there are two types of results. Drushta Phalam and Adrusthta Phalam – the seen and the unseen results. When we feed a hungry orphan, we feel the joy when we see him enjoying the food we have offered – that is drushta phalam. The result is visible. By giving food we get some punya – merit. That is the unseen result, adrusthta phalam. If you are a sadhak, all that you are doing is done selflessly, the whole world will benefit.”

Stating the example of some of the ashramites, Amma concluded, “If there is a Sannyasi in a family, three generations before and four generations in the future will receive the merit of his Sannyas.”

– Kannadi


‘RespAct’ Project against Cyber Bullying

One of the main projects launched by AYUDH Europe during their 11th Youth Summit was the ‘RespAct’ project against (cyber) mobbing in schools. To ‘kick-start’ the initiative, on Monday 13th July, all 250 AYUDH members visited the Theodor Litt Schule, a middle school with 500 students in the town of Michelstadt in Germany. The school had recently reported a lot of cases of (cyber) mobbing and the faculty had been struggling to find a strategy to counteract this alarming development. AYUDH collaborated with the school and implemented the ‘RespAct’ project, aimed at nurturing a climate of respect, empathy and inclusion in the school. Over the past six months AYUDH members from the fields of psychology, education and social work had been working hard on this topic and a large survey with students and teachers was made to give a better understanding on how to address the problem in the most effective way.


The ‘RespAct’-event at the school began with the performance of creative skits by the AYUDH country groups and local students, highlighting problems associated with bullying and possible solutions. Lucia Rijker, the six time World Kick Boxing Champion, gave a stunning speech on how the value of ‘respect’ has helped her excel in the professional world of sports as well as in her personal life. She stressed on three aspects of respect, which she considered essential in creating a positive climate in school: respect for oneself, respect for the other and respect for the community. As a statement against bullying, all students, teachers and AYUDH members gathered for a group photograph on the schoolyard, forming the letters ‘stop mobbing’ (mobbing is the German for ‘bullying.’)

It was a great opportunity for some of the migrant students to open up and relate to an international group of young people, and discuss their challenges of integration and finding a cultural identity. The project was received with much acclaim. The local media covered the event widely. Mr. Stephan Kelbert, Mayor of Michelstadt, expressed his thankfulness to AYUDH for launching the initiative.

– Das

AYUDH- together we can

“Together We Can” – AYUDH’s 11th European Union Youth Initiative

AYUDH Europe’s annual Youth Summit at M.A Center Germany was a grand event, marking the genesis of its second decade. The initiative is growing stronger in spirits and strength with each passing year. This year AYUDH saw nearly three hundred participants from twenty-three countries take part in the week long retreat, themed ‘Together We Can’. They were from Austria, Belgium, Canada, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, India, Ireland, Israel, Italy, Netherlands, Portugal, Slovenia, Spain, Switzerland, Thailand, United Kingdom, Ukraine and USA.

The Youth Summit was packed with an a variety of events: Motivational talks, wide range of workshops, anti-cyber-bullying campaign, sports competitions, music video shooting, picnic and a spectacular music and dance show to conclude the week. Spiritual practices were offered every day, including meditation, devotional singing and yoga.

Inspiring Talks

Renowned personalities from various fields gave inspiring talks related to the theme ‘Together We Can.’Israel’s ex-minister for education and current member of parliament Rabbi Shai Moshe Piron led an interactive session with Adi Altschuler, a social activist from Israel, who was selected as a ‘Next Generation Leader’by TIME magazine. Adi related her story of founding the large youth movement ‘Krembo Wings’at age sixteen, opening thirty-five branches across the country with three thousand youth volunteers to interact and become friends with disabled children. She encouraged the youth to effect change in society by taking a leap of faith and follow their dreams and visions. Rabbi Shai Peron gave beautiful insights into the changes that need to come into the education system, and also surprised everyone by playing the guitar and teaching a Hebrew peace-song to the audience.

Manish Pandey (UK), writer of the Bafta winning documentary Senna, related the turning points of his life and by example captivated and motivated the audience. He highlighted how any successful project relies on the spirit of togetherness and contribution of all members involved.

Award-winning Italian filmmaker Marzia Mete presented her inspiring musical video ‘Motherless Child’which was themed around ‘finding a home’. She expressed her support and views on giving care to the homeless.

Lucia Rijker, six times Kickboxing and Boxing world-champion, attended the summit for the second time after 2011. She inspired all attendees with her speech and gave wonderful answers in the Q&A session that followed.

Bri. Dipamrita, leader of the NGO ‘Embracing the World France’gave an impactful speech on the current climatic changes and the urgent need to act together in order to avoid a global catastrophe.

To top it all, during the last couple of days Br. Shubamrita led incredible seminars and discussions. His interactive talks were based on the topics: “Building a Vision of Life,” and “Team Building.” After the talk on building the vision, a symbolic tree of life was placed on the stage and every participant was encouraged to write his or her personal dreams, as well as goals to be achieved by the AYUDH community, on a paper leaf and attach it to the tree.



A large variety of workshops was offered by professionals from the respective fields: AYUDH Project Management, HOPE (Harps Of PEace -Therapeutic Harp Playing), Photography, African Drumming, Hip Hop Dance, Raw Vegan Lifestyle, Permaculture, AnanDao (Martial Arts), Self-Development through Interaction with Horses, IAM Meditation for Youth, Artwork and Thai Yoga.

The finale of the Summit was marked by a multicultural festival called ‘OdenWorld’, which was attended by six 600 hundred people from the surrounding towns as well as guests from different parts of Germany and abroad. The concept of the show was to combine AYUDH talents with local artists from the Odenwald region. District Coordinator Dietrich Kübler addressed the gathering and expressed his admiration for the good work of AYUDH and Amma. The entertainment included musical performances from the local school’s band and the African Drumming Band Bingoma. AYUDH’s contributions ranged from classical renditions to traditional dances from the Basque region to the AYUDH band performing their hit songs and a seemingly never-ending version of Mata Rani.

The highlight of the evening was the appearance of Dundu – the giant of light – a gigantic human figurate that is self-illumined. Standing as a symbol for the unity and oneness of all people, Dundu impressed the audience with a mesmerizing drama and then in an unforgettable dance, concluding with the theme song ‘One Heart.’

Like every year, the Mayor of Brombachtal, Willi Kredel, handed over certificates of participation to all AYUDH members. The initiative was also supported by the Municipalities of Michelstadt and Brombachtal, and the Foundation of the Sparkasse, Odenwald.

– Das






Brahmasthanam Temple Consecration at Manjeri

23-24 April, Manjeri, Kerala – Bharata Yatra 2015

Amma consecrated the 22nd Brahmasthanam Temple in Manjeri, Kerala on 23 April 2015. The first temple was consecrated in Kodungallur, Kerala in 1987. ( see the list of temples)

Amma reached Manjeri on early on the 22nd after her Singapore, Malaysia, Australia yatra.

Thousands had come to join this auspicious occasion of the installation of the temple–from all over India and around the world. A group of American devotees came all the way to India to witness the temple consecration. Amidst the chanting of ‘Om Shiva Shaktiaikya Roopinyai Namah’ and the traditional percussive sounds of panchavadyam, Amma started pujas at ten in the morning for the kalasas, or pots mounted on the temple.

As Amma invoked the blessings of all beings and nature, she was in an ecstatic mood, her eyes revealing something of that which is beyond.

Tazhikakuda consists of three brass bowls set vertically on a central spike, each smaller than the one below it. Amma filled each pot of Tazhikakuda with navdhanya (nine types of food grains) before placing it. Then Amma did abhisheka to eac pot, which contains water energized by days of mantra japa. Then she did arati to it, prayed, invoking the divine, showered flowers all around, and sat in meditation for some time.

Finally she entered the temple. The 250-kilogram murti, having undergone a seven-day process of purification, was brought into the temple and the doors were closed and Amma installed the deity. Devotees continued chanting and the whole atmospere was charged with energy. After 20 minutes, the temple doors were opened. Amma performed arati to the newly installed murti, pouring another 108 kalashas of mantra-infused water. It was such a charming sight to watch Amma doing abhisheka, lost to this world, in a divine mood.

Later Amma started her satsang, noting that the real installation of god has to be done within one’ss heart. Even though each one has different dharmas (duties) to be performed at different stages of life, Amma said that our supreme dharma is to realize God. That is the purpose of life, Amma reminded the assembled crowd–you get into the pond to clean yourself and get back out, not to drown there.

The next day, Amma gave away Vidyamritam student scholarships and Amrita Nidhi monthly pensions to the needy. Special guests included renowned poet Akkitham, Guruvayoor tantri (priest) Chennas Dineshan Nampootirippad, famous writer KB Sridevi and former MP O. Rajagopal. The guests also helped to distribute the scholarships and pensions. Amma herself distributed seeds to promote organic vegetable cultivation in each household.

In the evening there was heavy rain and thunderstorms. It is unusual to have such heavy rain in the summer. All the stalls were drenched in water. You could see an umbrella on Amma too since the stage was also leaking but Amma continued giving darshan. Devotees came with drenching cloths and wading in water on the floor. The scene called to mind Amma’s first visit to Manjeri, in 1996, for an evening program. Back then, it started with drizzle and by midnight it had become a downpour. Yet neither Amma nor the people would stop or leave. {see pics}

For such a large program to be successful, many volunteers are necessary. One could see AYUDH volunteers and Amrita Vidyalayam students serving everywhere with joy and enthusiasm. Everyone was happy to be part of this addition to the constellation of Amma’s Brahmasthanam Temples, each one burning brightly in the minds and hearts of the devotees, like a star illuminating the night sky.

The two-day celebrations came to an end at 1:15 am with Amma singing the song “Mariyamma, Mariyamma Shankari Taye…” and with the devotees taking Amma into their heart and installing her love there as the real temple which will always remain with them, wherever they may go.

– Kannadi


Amrita Keerti Puraskar to S Rameshan Nair

27 Sep 2014, Amritapuri
Amritavarsham Amma’s Birthday Celebrations

Kerala Chief Minister Oommen Chandy presenting Amritakeerti Puraskar to devotional poet S Rameshan Nair in the presence of Mata Amritanandamayi Devi on the occasion of Amritavarsham 61.
S. Ramesan Nair is a devotional poet, playwright, lyricist and as a translator and commentator upon classical Indian literature such as the Tamil works Chalappathikaram and Thirukkural.

The Amritakeerti Puraskar comes with a cash prize of Rs. 1,23,456, a statuette of Saraswati Devi and a citation.

Ramesan Nair to receive Amritakeerthi Puraskar for 2014

ramesan-nairAmritapuri: This year’s Amrita Keerthi Puraskar will be bestowed upon renowned litterateur S. Ramesan Nair. The award will be presented on September 27th, 2014, in Amritapuri, during Amma’s 61st Birthday Celebrations.

The Amritakeerthi Puraskar is awarded annually since 2001 to eminent personalities for making outstanding contributions in the fields of spirituality, philosophy, culture and literature. The award comes with a cash prize of Rs. 1,23,456, a statuette of Saraswati Devi sculpted by the renowned sculptor, Artist Namboodiri and a citation.

Ramesan Nair has made lifelong contribution to Indian culture through his poems, plays, lyrics, translations and commentaries. The Amritakeerthi Puraskar Committee cited his translations of and commentaries upon the Tamil classics Chilappathikaram and Tirukkaral, his compilation of poetry and commentary on Neetisaarangal.

Sri. S. Ramesan Nair has received several literary awards in the past including the Poonthanam Award, Janmashtami Puraskaram, Revathy Pattathanam Puraskaram, Kerala Sahitya Academy Award, Sanjayan Puraskaram of Tapasya, Puthezhan Puraskaram, Edassery Puraskaram, Venmani Puraskaram and Ottur Puraskaram. He has also been recognized by the Government of Tamil Nadu for his many translations from Tamil to Malayalam.

Meeting of generations


On a sunny afternoon the members of the Swiss children’s satsang performed, danced, and played in the nearby retirement home in Flaach. This was done as part of the social awareness development program.

The program focused on folklore with Swiss songs and music from eastern Europe. The children sang most joyfully and the elderly people tapped their toes to the rhythm of the music. They knew most of the songs from the days of their youth and some of them even sang along with the youngsters. It was a very touching moment to see this meeting of generations.