Transform this world into heaven

27 Sep 2012, Amritapuri

Amma’s 59th Birthday Celebrations

At 9:00 a.m., Amma arrived at the stage at Amrita University Campus, flanked by gracefully dancing students from Amrita University dressed in traditional Mohiniyattam finery, to the accompaniment of Panchavadyam.

The Sri Guru Pada Puja ceremony was conducted by Amma’s senior disciples and led by Swami Amritaswarupananda.

Addressing the huge gathering Amma said “Amma doesn’t see this as a day of celebration. This should be a day when the gaps between human hearts close a little. This should be a day when one person is able to remove the sorrows of another, a day when the hands of one person stretch out to help another. We shouldn’t reserve this attitude just for today; it should extend and come to pervade our entire life. Amma’s happiness is in seeing my children’s lives becoming the carriers of this message.”

“We live in an age wherein despite immense scientific and technological advancements, we are witnessing the disintegration of many other important aspects of our lives. Therefore our focus today should neither be on dependence nor non-dependence, but on interdependence. This is because humans, animals, plants, the earth, the sky, the atmosphere, the sun, the moon and all the planets are all interdependent.”
“Man is a part of nature. We have come from nature. The human body is comprised of the five natural elements. Forever forbearing and forgiving us, the earth remains as our constant support. The sun gives us light. Trees absorb carbon dioxide, which is poisonous to us, and release oxygen. Rivers and lakes give us fresh water to quench our thirst. Air provides us with our life-breath. In spite of all this, man, who has evolved from the five elements, fails to acknowledge their importance.

“Just having a respectful approach to everything can bring about a huge transformation in our society and in the world. To rise triumphantly in life, we should begin from the bottom. To build a tall tower that stretches to the sky, we should start by building a solid foundation down in the earth. It is humility that makes us rise high. It is respect that gives one real power.
“We should live our life in a manner that is helpful to both ourselves as well as to others. God has given lightening just a few moments of existence. So too a rainbow. Some flowers blossom just for a single day. The full moon lasts only till sunrise. A butterfly lives for only a few days. However during their short existence, they give so much beauty and happiness to the world. Amma prays that we learn from their example and try to use our lives to make this world an even more beautiful place. Let us color our lips with words of truth. Let us trace our eyes with the anjana (‘kajal’ or traditional eyeliner) of compassion. Let us adorn our hands with the henna of good deeds. Let us bless our minds with the sweetness of humility. Let us fill our hearts with the light of love for God and all of God’s creation. Like this, may we transform this world into heaven” Amma concluded.

Afterwards a series of charitable programs were launched by different dignitaries.

May this award spread goodness and peace

27 Sep 2012, Amritapuri – 59th B’day Celebrations

As part of Amma’s 59th birthday celebrations, the 2012 Amrita Keerti Puraskar for excellence in Indian cultural literature was bestowed upon C. Radhakrishnan by P.J. Kurian, Deputy Chairman of the Rajya Sabha, in Amma’s presence.

In his address  Kurien said, “Amma is the essence of Indian culture.  Amma gives unlimited love and compassion to the downtrodden and needy. Amma’s compassion transcends all national boundaries. That compassion flows like the Ganga. There are no boundaries of caste, religion or nation. She loves all of humankind as one. Amma’s inner power is divine. The love that she showers upon us is also divine. I pray that this compassion is able to flow constantly without any obstruction.”


Accepting Amritakeerti award, C. Radhakrishnan said, “Seeing Amma’s compassion and love, people are naturally drawn to Amma. May her wellspring of compassion and love continue for ages. I have received many awards, but this is the first time I am receiving an award in the esteemed company of such great Sannyasis. This award is not mine; it is for translating the great text of the Bhagavad-Gita and novel about the father of Malayalam. These works spread goodness and peace. Perhaps that is what this award should be giving here.”

I Love India, I love Amma

Doug E. Fresh, American rapper and beat-boxer, performance at Amritapuri on the eve of Amma’s birthday.
After three songs he presented hip-hop and Indian music together. Then he performed for the bhajan “Mata Rani Ne Kripa Barsayi.”  He sang he loves India and loves Amma and made the crowd repeat the same. The hall was rocking for about one hour.

Pilgrimage on foot to see Amma

26 Sep 2012, Amritapuri
To see Amma on Her 59th birthday, a group of devotees have arrived at Amritapuri on foot from Mavelikkara. This group of 100 devotees, including children and women, walked from Mavelikkara to Amritapuri, an approximate distance of 25 km, singing bhajans.

Tirumeni visits Amma to offer his best wishes

25 Sep 2012, Amritapuri

Revered Philipose Mar Chrysostom Thirumeni, visited Amritapuri to offer his best wishes for Amma’s Birthday. He met Amma and spend more than 20 minutes with her. Tirumeni who is 95 years old has been coming to Amma since 2008. {news}. Has been a bishop for 59 years in the Marthoma church.

Amma was very delighted by the bishop’s expansive outlook. “Nowadays everyone is becoming more and more narrow. Not everyone has such an expansive vision. Thirumeni’s expansive mind is a blessing. I am very happy about it” Amma said.

American Rapper to perform on Amma’s Birthday

Doug E Fresh, one of the first stars of hip-hop, will perform during the 59th birthday celebrations of Sri Mata Amritanandamayi Devi on 26 September 2012 at Amritapuri.

Due to uncanny ability to imitate the sounds of percussion instruments, drum machines and turntables with his mouth, Doug E Fresh soon became known as ‘The Human Beatbox.’ He came on the hip-hop scene in the mid-1980s in New York City, performing with other hip-hop stars-in-the-making such as Slick Rick and Spoonie Gee.

A regular attendee of Amma’s New York programs, Doug E. Fresh performs regular at Amma’s programs in New York. Speaking with AmritaTV after his performance in 2009, he said, “[Amma] is such a fun person and a loving person.  … [From Amma] you’re just getting pure energy with no ulterior motive. [She] just wants to make the world a better place. … I think a lot of people need to feel her energy because it will make a difference in their life.”

Fresh considers his performances before Amma “a gift to Amma.” He says, “She is always giving to so many people, with no tiredness. Endlessly just giving, giving, giving. So, I felt somebody should give her something back.”


2012 Amritakeerti Puraskar to C.Radhakrishnan

In conjunction with the 59th birthday celebrations of Sri Mata Amritanandamayi Devi, the 2012 Amritakeerti Puraskar will be awarded to renowned writer and film director C. Radhakrishnan.

The award comes with a cash prize of Rs. 1,23,456, a statuette created by sculptor Namboodiri and a citation. C. Radhakrishnan will be presented the award on September 27th, 2011, in Amritapuri, during Amma’s birthday celebration.

Along with his lifetime contribution to Malayalam literature, MAM is specifically bestowing the award upon C. Radhakrishnan for his 2011 commentary on the Bhagavad-Gita—Geeta Darshanam [“The Vision of the Geeta”]. MAM would also like to specifically acknowledge his 2005 novel Theekkadal Kadanhu Thirumadhuram [“Churning the Ocean of Fire”], which tells the story of Thunjath Ezhuthacchan, the father of Malayalam.

MAM announces charitable projects of the value of Rs 25 crores

The 59th birthday of world-renowned humanitarian and spiritual leader Amma, Sri Mata Amritanandamayi, will be celebrated on September 27, 2012 at Amritapuri, Kollam in Kerala. As has always been the practice, the occasion will see the launching of several new charitable initiatives of the MAM, as also the extension of some of the existing charitable programmes. The total cost of these programmes this year is estimated to be Rs. 25 crores. These programmes include:


1) 200 Free heart surgeries & 50 free kidney transplants:
200 free heart surgeries and 50 free kidney transplants will be available at Amrita Hospital in Kochi for poor patients across the country. People living below the poverty line will be given priority. The families availing free kidney transplants will have to find the organ donors themselves.

Since Amrita Hospital’s inauguration in 1998, MAM has provided crores worth of charitable care to 27.8 lakh poor people hailing from various States.

2)500 Free houses for the homeless:
500 free homes for the homeless constructed for the poor throughout Kerala. Amrita Kuteeram, free homes for the homeless, began in 1998. Since then, MAM has constructed more than 45,000 houses for the poor which includes more than 6,200 houses for the Tsunami victims (2004). (Ninety-six more houses were built in Sri Lanka by another organization of Amma’s devotees.) In addition to Kerala, MAM has built Amrita Kuteeram houses in more than 75 locations in Rajasthan, Uttar Pradesh, Madhya Pradesh, Gujarat, Maharashtra, West Bengal, Andhra Pradesh, Orissa, Pondicherry, Karnataka, Andaman-Nicobar Island and Tamil Nadu. Most recently, MAM completed 1,000 homes in Raichur for the victims of the 2009 Karnataka floods.

3) Financial aid to families who lost someone or had someone seriously injured by explosions in Kannur & Sivakasi:
MAM will provide Rs. 1 lakh to families who lost someone in either the LPG-tanker explosion in Kannur, Kerala or the fireworks-factory explosion at Sivakasi, Tamil Nadu. A sum of Rs. 50,000 will be provided to families who have someone seriously injured in the explosions as well.

4) Extending the reach of the Amrita Nidhi pension programme:
MAM will extend the reach of its all- India Amrita Nidhi programme which has been providing lifetime pensions to widows and mentally and physically challenged individuals since 1998 by bringing in an additional 3,000 recipients. This will increase the reach of the programme from 55,000 to 58,000 beneficiaries. The Amrita Nidhi programme is active in majority of states throughout India.

5)Extending the reach of the Vidyamritam scholarship programme:
MAM will also extend the reach of its Vidyamritam scholarships-for-the-poor programme to cover an additional 3,000 students, taking its total of beneficiaries from 37,000 to 40,000 across the country. The intention of this initiative started in 2007 in response to the farmer suicide epidemic, was to help lay a stronger economic foundation for impoverished agricultural families. Beneficiaries come from the states of Maharashtra, Andhra Pradesh, Karnataka and Kerala. Many of them are children who have lost one or both parents to suicide. The children (ages 10 to 15) receive a monthly stipend until they finish their education. Vidyamritam is a permanent humanitarian programme of MAM, with new students taking over the scholarships of graduates.

MAM is globally recognized as an International NGO that has been conferred with ‘Special Consultative Status’ by the United Nations. All of its charitable programmes are equally open to people of all castes, creeds and religions.

Amma’s 59th Birthday to be celebrated

Amma has touched millions, and millions have been forever changed. Her presence is the best of what life has to offer—a locus of peace and love and inspiration that require no one’s endorsement. What she is, is self-evident. And this is why the world calls her “Mother.”
Like a cool breeze, Amma’s love has caressed people of all countries, all religions, all creeds and all walks of life. Like the warm sun rising in the east, it has awoken countless men, women and young people to a life of selfless service. Like the ocean that touches every shore, it is showing us that we are all one.

It is our immense pleasure to invite you to the 59th Birthday Celebrations of Her Holiness Sri Mata Amritanandamayi Devi, taking place at Amritapuri Ashram on Thursday, the 27th of September.

As a gesture of their inexpressible gratitude, thousands of people—from India and abroad—annually make the pilgrimage to Amritapuri in order to celebrate the day of Amma’s birth in her presence. For Amma, the day holds no special significance. She will spend it like she does any other—expanding the reach of her charitable programmes and drying the tears of the poor and suffering.

It is our sincere wish that you come to Amritapuri on this auspicious occasion to celebrate along with us.

Programme Schedule

September 26, 2012 Evening
Cultural Programs by Students of Amrita Educational Institutions

September 27 2012

  • Sri Guru Padapuja
  • Amma’s Birthday Address
  • Awarding of Amrita Keerti Puraskar

New Charitable Projects of the value of Rs 25 crores

  • 500 free homes for the homeless constructed for the poor throughout Kerala
  • 200 free heart surgeries and 50 free kidney transplants
  • Provision of financial assistance of rupees one lakh to families that lost a member in the Kannur LPG tanker explosion and
    Sivakasi firework-factory explosion and rupees fifty thousand for someone seriously injured by the accidents
  • Extension of Amrita Nidhi pensions for widows and handicaps programme by 3,000 recipients
  • Extension of Vidyamritam scholarships-for-the-poor programme by 3,000 students
  • Release of New Ashram Publications
  • Distribution of Free Clothing to the Poor
  • Free Marriage Ceremony for Impoverished Couples
  • Followed by Amma’s Darshan