We see in the living hug that Mata extends to Her devotees, the principle of Advaita [philosophy of non-dualism] expounded by Shankaracharya. In a hug, two bodies come into contact with each other. Similarly, when the jivatman [individual soul] unifies with Paramatman [the One Supreme Soul], an immortal bliss – that is, amritananda – is established. This is Advaita. We believe that the Advaita preached by Shankaracharya is reflected in the hug by Mata Amritanandamayi.