General report on the media coverage of
Amma's European Tour 2000

Breaking the Barrier of Scepticism

October - November 2000

It is usual for the Western media to be sceptical about spirituality, but during Amma's present European tour, some of the most hard-headed journalists from leading national newspapers have been won over more than ever before. Amma has been giving interviews to press and television reporters while giving darshan. With her arms around people who are enjoying the slow pace of Mother's embraces, she offers profound and succinct answers to a multitude of reporters.

The journalists in Switzerland deeply probed every corner of Mother's work. The scrutiny continued on the most popular television talk show, which aired a lovely piece about Amma's darshan on a Friday evening. They included comments from a psychologist stating that around Amma, people are free to come and go as they please, without even being asked to pay. One of the main Swiss daily newspapers, 'Tagi' said, 'Amma has love for everyone.'

In Germany a couple of TV crews and several newspaper reporters came. A big article came out on October 22 in the largest German daily paper called "Die Welt" (The World), written by a well-known journalist. The paper carried the headline, 'The Love of a Split Second' and regarded Amma as a very special being. There is a general appreciation that Amma's work stands apart and is something special.

In England, several stations gave beautiful coverage, including the BBC World News. An interesting report about Amma came in the 'Reuters' News Agency on October 25 under the title 'Guru Heals with Holy Hugs'. In the October 26 issue of 'The Independent', one of the largest national daily newspapers, there was also a nice article on Mother.

Our volunteer press organisers say that they see the journalists' hard-headed scepticism melt away as they finally reach Mother herself. One of the organisers commented: 'Even though the press enjoys being very cynical, the journalists seemed to be quite moved by Amma and the devotees they interviewed. Of course, it is very difficult to convince Western journalists to come. They are more interested in what they call 'hard news'. But when they do come and meet Amma, they see that she is indeed a worthy and uplifting 'story.' I think they experience a great personal relief from their usual routine when they are lucky enough to make a report about 'a living saint.' What they don't realise is just how lucky they are!'

 
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